Junior Marketing Manager

Junior Marketing Manager

Department: Strategy & Market Development

Location: Addis Ababa, Ethiopia 

Type of Employment: Full-Time 

Reports To: Marketing Manager or  Head of Strategy & Market Development

About Dodai:

Dodai Manufacturing Plc (Dodai), is a recently incorporated organization launched in Addis Ababa, Ethiopia on August 01, 2023. Dodai is a fast growing organization with a mission of making e-mobility accessible to everyone in Africa through its innovative products and services. Dodai plans to provide brand new electric two wheelers by assembling them here in Addis Ababa and plans to expand to major regional cities in Ethiopia by the end of 2024. It’s thus looking to engage dynamic Ethiopian talent to ensure the achievement of its goals. 

Purpose of the Position:

The Marketing Associate at Dodai is responsible for the overall marketing efforts in relation to Dodai products including but not limited to building the Dodai brand, and implementing strategies that will ensure a positive representation of the company and its products. As well as working with other departments in the organization to ensure the achievement of the company's mission

Responsibilities:

• Implement the comprehensive marketing strategy aligned with the company's overall business objectives.

• Manage marketing channels, including digital marketing (SEO, SEM, social media), content marketing, and traditional marketing (events, partnership programs).

• Facilitate and manage the production of high-quality marketing materials, including website content, social media posts, email newsletters, press releases, and brochures.

• Manage and report marketing costs and budgets professionally when needed.

• Track key performance indicators (KPIs) as well as channel analysis and report on marketing performance to the line manager.

• Identify and implement new marketing technologies and tools to improve efficiency and effectiveness.

• Hire and lead a team of marketing professionals, including external content managers and graphic designers.

• Collaborate with other departments especially the sales team, customer success team, and people ops to streamline processes and give customers a smooth experience.

• Build and maintain positive relationships with media, influencers, and partners.

• Work well with other departments and support in marketing needs.

• BA degree in marketing or related field

• 3-6 years of professional experience in a similar role to raise brand awareness in an outstanding way for new brands through marketing campaigns.

• Excellent interpersonal and communication skills

• Result-oriented and able to work in a fast-paced environment

• Excellent verbal and written communication skills with a good command of the English language

• Extremely computer literate, especially with graphics and content creation software such as Canva, Photoshop, as well as project management software such as Trello, slack and other strong skills in creating original content that targets a specific audience and meets company objective