EDtech Platform Monitoring & Evaluation Consultant

About Our Company:

Established in 2005, Whiz Kids Workshop is an Ethiopian-led social enterprise dedicated to fostering a love for learning. Through innovative media and technology, we create engaging educational content covering literacy, health, character development, and more.

Our goal is to prepare children, youth, and families for success in life. Our Social and Behavioral Change Communication (SBCC) initiatives target individuals and families across all stages of life, supported by our four Innovation Platforms: Tsehai for Families (pregnancy to age 7), Tsehai Loves Learning (for children aged 3-10), Tibeb Girls (for adolescents aged 11-18), Youth Investigators (for youth above age 18), and Better Wellbeing Advocacy that advocates developmental needs of each life cycle to policymakers and existing governmental structures.

We produce culturally relevant content across various media formats and implement projects in diverse community settings. Recognized internationally for our impact and innovation, we collaborate with government agencies, local and international organization to drive positive change in education and beyond.

Visit www.whizkidsworkshop.com to learn how we're empowering the next generation.

Project Overview

As part of the ACP-EU Culture Programme (Eastern Africa), Ignite Culture under HEVA Fund is supporting Tibeb Girls Innovation to launch commercial products for its target communities and demographics, while ensuring long-term sustainability. The Tibeb Family learning platform utilizes the existing Tibeb Girls animation series, newly developed e-learning content, and merchandising. The platform is designed to be available in three languages: Amharic, English, and French. Tibeb Girls aims to educate, engage, and empower young girls and boys aged 10-18 worldwide.

Role Description:

The Monitoring and Evaluation Consultant will primarily focus on overseeing the monitoring and evaluate the Tibeb Family Learning platform effectiveness for global market. This willbe done facilitating user testing with selected families that are speaking the three languages. The role involves designing and implementing monitoring and evaluation frameworks, facilitating family discussion, conducting data collection and analysis, and providing regular reports to inform decision-making and project improvements.

Key Responsibilities:

User testing 

• Conduct A/B digital platform testing to optimize user experience, engagement, and performance metrics with standardized digital platform testing metrics and reporting.
• Mobilize a user testing group to participate in standardized testing sessions for the Tibeb Girls web application.
• Facilitate user testing sessions in a controlled environment to ensure the achievement of desired outcomes and adherence to predefined metrics with selected three types of families that are predominantly speaking Amharic, English and French 
• Conduct user testing sessions for the Tibeb Girls web application, focusing on evaluating interactivity, user interface, usability, accessibility, and overall user experience.
• Collect feedback and observations from user testing sessions to identify areas for improvement and inform iterative development of the web application.
• Analyze user testing data and provide insights and recommendations to project stakeholders for enhancing the functionality and usability of the Tibeb Girls web application.

Develop Monitoring and Evaluation (M&E) Framework

• Design and develop comprehensive M&E frameworks tailored to the specific objectives of the digital distribution platforms project, ensuring alignment with organizational goals and donor requirements.

Data Collection and Management 

• Oversee the collection of relevant data to track project progress and outcomes. Establish data collection tools and methodologies, ensuring accuracy, timeliness, and completeness of data.

Data Analysis, Reporting, and Documentation 

• Analyze collected data to assess project performance and evaluationt report 
• Generate a user testimonial
• Prepare and disseminate M&E reports to project stakeholders, highlighting key findings, trends, and recommendations for improvement

DURATION of the assignment: three weeks (April 2024)

Qualifications:

• Bachelor's or Master's degree in Monitoring and Evaluation, media and technology, Statistics, Social Sciences, International Development, or 10 years and more experience in related field.
• Proven experience in designing and implementing M&E frameworks for development projects, preferably in the cultural or creative sectors. 
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Proficiency in data management and analysis software/tools.
• Excellent communication and interpersonal skills, with the ability to effectively engage with diverse stakeholders. 
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. 
• Knowledge of digital marketing and distribution platforms is desirable but not required.
• Fluency in English is required; proficiency in French language is a plus.
• Prior experience with Whiz Kids Workshop is strongly preferable.