senior content writer

Addis Finder Trading PLC is a privately owned company engaged in Real Estate Property Marketing and Advertisement sales, design consulting, and construction services.  We are inviting qualified applicants for the following positions with an exciting working opportunity We offer a collaborative environment, competitive compensation, and the chance to be part of a team that is building dreams, one brick at a time. Explore our open positions and submit your application today!

Responsible for overseeing the development of written contents for various platforms

and channels, including TV, Radio, Press, printed promotional materials, SMM, SEO,

SEM, Content Marketing, Paid Ads, Email marketing, Bulk SMS, Lead Nurturing

Messages, Call Center Scripts and Sales Pitches. Works closely with cross-functional

teams to develop contents that align with the organization's strategies and target

audiences.

Main Duties and Responsibilities:

● Develops copy materials to implement content strategies and support marketing

and communication objectives of the company.

● Implements a broad spectrum of copywriting projects to be utilized on various

platforms through rounds of edits and revisions.

● Analyzes content ideas, scripts, source materials, and draft contents in

collaboration with subject matter experts and marketing leaders to ensure

accuracy and relevance of content against the company’s brand guidelines and

content strategies.

● Ensuring consistency of contents across platforms

● Ensure contents developed meet the required standards and are within the

boundaries of internal and external policies, rules and regulation.

● Work closely with the Digital Marketing, Customer Acquisition, Marketing

Strategy and Sales teams to identify content opportunities on both digital and

offline platforms.

● Optimize the content writing process, including ideation, creation, editing, and

publishing in collaboration with other marketing teams.

● Assess external changes in the marketplace to successfully identify gaps and

opportunities in AFT’s content development practices and put forward

appropriate recommendations

● Conduct market research and competitor analysis to identify and adopt content

opportunities and trends.