Senior Marketing Officer

Main Duties and Responsibilities

Under the general direction and guidance of the  Marketing Department Manager the senior Marketing Officer is responsible for performing market assessment, promotions, market research and analysis, developing customer service handling policies and procedures, and developing sales improvement strategies in the bid for the hotel  to become a customer and market driven business,  assess customer needs and potential market, representing the Hotel in various events and exhibitions and conducting promotion,

Detail Duties and Responsibilities

• Conducts marketing pre-feasibility and feasibility study on customer service effectiveness and  market potentials and proposes new market expansion, so as to ensure a healthy and growing market share;
• Develops marketing objectives and goals to ensure that the hotel gains business;
• Conducts market assessments and customer service quality assessment and proposes improvement proposals;
• Develops and executes dealership’s advertising and promotional activities through different means; 
• Works with advertising agencies to create campaigns for the hotel market;
• Formulates marketing and promotion activities and policies to promote the dealership and services, and working with advertising and promotion managers as needed;
• Identifies, develops and evaluates marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors;
• Develops and formulates different questionnaires and formats to be used in assessment of customers’ opinions;
• Conducts market research studies and analyzes their findings to ensure the highest level of advertising effectiveness;
• Works with advertising agencies to coordinate campaigns of new and better hotel services promotions;
• Conducts promotional activities (pre launching, launching and post launching activities;
• Prepares marketing calendars and follows up its implementation;
• Organizes advertising and sales promotional activities;
• Carries out any related duties assigned by immediate supervisor.

Department/Service: Marketing Department

Reports to: Marketing Department Manager

Job Specification

• First degree in Hotel Management/ Hotel & Tourism Management/ Marketing Management/ Business Management/Business Administration/ Economics or other relevant field of Study
• 4 years related work experience