Digital Marketing and Communication Specialist

Organization Strategic Goals Summary

Duration of Employment: 2 years

I.   JOB SUMMARY

The Digital Marketing and Communications Specialist is responsible for managing digital marketing schemes, conducting research on digital marketing trends, conducting market research, developing and maintaining the Ministry's digital platforms, ensuring that a solid online presence on the corporate website and social media channels by posting engaging contents, and develop and implement new software and applications that will aid digital marketing initiatives.

I.            SPECIFIC DUTIES AND RESPONSIBILITIES:

Job Responsibility #1: Planning and Management

• Devise and manage a multichannel digital marketing scheme and incorporate new digital platforms to support online tourism marketing campaigns.
• Contribute and train interns to ensure the consistency, stability, and availability of all our digital platforms by updating the necessary software and optimizing digital tools for ease of use.
• Continuously research digital market trends and introduce new, innovative ways to promote attractions and tourism products via various social media platforms.
• Develop and implement digital media strategies that improve brand awareness, boost engagement, and drive conversions.
• Establish priorities and set campaign objectives, budgets, and relevant KPIs.
• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to digital marketing efforts.
• Run A/B tests, track campaign analytics, and translate data into actionable insights that will help optimize campaign performance and create more effective campaigns.
• Developing, maintaining, and improving the Ministry's digital platforms.
• Develop and implement new software and applications that will aid digital marketing initiatives.
• Ensuring the utility and functionality of digital tools and tracking the progress of digital operations.
• Optimizing digital systems for better performance.
• Optimize SEO and analyze web traffic metrics.
• Ensure a robust corporate and social media presence by posting engaging content on the corporate website and social media channels.
• Research advertising trends and Decide on the appropriate placement of ads.
• Implement email marketing campaigns and Administer Websites.
• Promote the Ministry and its brand using Digital PR tactics and methods so as to create a unique brand identity online.
• Plan, develop and execute digital programs and campaigns such as online advertising, email marketing, website integration, mobile and other digital deliverables.
• Perform other duties as requested by the supervisor or management.

Job Responsibility #2: Staff Management and development

• Train, mentor and coach the digital marketing team so as to build their capacity.
• Train the interns

Job Responsibility #3 Monitoring and Evaluation

• Monitor and evaluate the performance of its unit based on key performance indicators and submit proposals for improvement and implementation when approved.

Job Responsibility # 4 Reporting

• Submit monthly, quarterly and annual reports on performances.
• Prepare ad-hoc reports as required by the Minster and other executives.
• Prepare reports on campaign performance, behavior trends, or online traffic metrics and present them to the rest of the team and senior leadership.

III  Qualifications, Skills & Experience

Education/Training

• Master's degree in IT or Marketing, digital marketing, communication, international relations, language and literature

Experience

• At least eight years of experience in a senior role related to digital media/digital marketing, preferably in the tourism and hospitality sector.
• Credible experience in Digital Marketing

Technical and Other Skills and Values

• Expertise with various digital development tools
• Ability to multitask several projects effectively
• Extensive knowledge of SEO practices, social media management systems, and marketing automation programs
• Proven experience with content marketing, social media marketing, and paid advertising
• Deep understanding of analytics and data visualization tools (such as Google Analytics and Tableau)
• In-depth knowledge of using various social media platforms for business (Facebook, Instagram, YouTube, LinkedIn)
• Familiarity with content production, web design, and CMS solutions
• Ability to manage multiple concurrent projects and deliver high-quality results