Marketing /Social Media/ Coordinator

BASIC RESPONSIBILITIES:  Manage the day-to-day activities for social media channels. Establish long-range objectives and specify the strategies and actions to achieve them.  Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel by integrating property-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business. Support the Brand, Marketing and Digital organization on implementation of marketing strategies. Responsible for executing marketing/digital activities as assigned based on key initiatives and strategies. Ensure that all activities are in alignment with marketing functions and properties are provided the support needed for successful implementation of the marketing plans across the region.