Content Marketing Officer

Scope and General Purpose:

This position is responsible for content planning and creation in line with the business strategy and content mapping that will be distributed across Africa Jobs Network social media and multi-media channels to establish a brand identity and online presence to attract customers and establish AJN as an industry and thought leader.

Main Duties

• Email marketing content for email marketing that aligns with customer experience journey execution. Contents like; feature changes and updates, discounts and promotions, monthly regular content AJN news, tips & tricks, candidate pool stats of interest, MOU with organizations that have a large list serve and channel messages through them, latest trends in the industry, insights, and research.
• Website: Content for the website – rich and fresh website content, blogs, and posts (static and interactive) content to attract candidates. Aligned with SEO strategy keyword analysis & strategy. Website content
• Social media: content and caption to create engagement on social media tailored to target groups to be distributed via different channels
• Direct sales – new business through lead generation and additional business from existing clients
• Customer-based Events
• Organize internal events for candidate engagement
• Identity and participate in external events– sponsorships, speaking engagements, branding, and co-organize
• Undertake content marketing initiatives to achieve business targets.
• Produce high-quality content by researching trendy topics relevant to the subject matter inline with content strategy and plan

• Generate ideas to increase customer engagement

Dotted line to: Communication and Marketing Manager. 

Liaises with: All Department Managers

Hours of Work:  Officer hour 

Required No:  2(Two)

Qualifications:

• Bachelor's degree in communications, journalism, or a related field.
• Minimum of 2-5 years relevant experience in a content creator role.
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, and content management systems, and has a basic understanding of social media platforms.